Public Relations-Agenturen fuuml;hren: Fuuml;r Auftraggeber und Agenturleiter (German Edition)
(Library ebook) File size: 43.Mb
Description : IEin Insider berichtet hier von den geschriebenen und ungeschriebenen Regeln der Kommunikationswirtschaft. Auftraggeber erfahren, wie sie die passende Agentur finden und was sie von ihr erwarten kouml;nnen. Sie erfahren, wie sie angemessene Budgets verhandeln und worauf sie bei Vertrauml;gen achten sollten. Agenturleitern und PR-Beratern bietet der Autor die Kennzahlen und Strategien fuuml;r das erfolgreiche Agentur-Management. Auszlig;erdem: was bei Auml;nderungen der Rechtsform zu beachten ist, was bei Vertraulichkeitserklauml;rungen, der Zusammenarbeit mit Dienstleistern und der Qualitauml;tssicherung.Mit Glossar und umfangreichen Arbeitsmaterialien.
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