[Mobile book] Narconomics: Coacute;mo administrar un cartel de la droga (Spanish Edition)


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Narconomics: Coacute;mo administrar un cartel de la droga (Spanish Edition)

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Author : Tom Wainwright
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Description : Una intreacute;pida guiacute;a que analiza una de las industrias maacute;s salvajes en el planeta: el comercio ilegal de drogas. Tom Wainwright, reportero de The Economist, ensentilde;a las lecciones maacute;s importantes de economiacute;a y management detraacute;s del funcionamiento de un caacute;rtel de drogas. Un libro que encantaraacute; a los lectores de Freakonomics o McMafia. “Un libro de economiacute;a para la generacioacute;n Breaking Bad” -The Times of London- iquest;Coacute;mo puede ser exitoso (y sobrevivir) el jefe de una organizacioacute;n criminal que se estaacute; iniciando en el multimillonario negocio de los estupefacientes? Aprendiendo de los mejores, por supuesto. Desde la creacioacute;n del valor de marca hasta poner a punto el servicio al cliente, las personas encargadas de administrar los caacute;rteles de drogas han estudiado atentamente las taacute;cticas y estrategias de corporaciones como Walmart, McDonald’s y Coca-Cola. iquest;Y coacute;mo pueden aprender los gobiernos a combatir este fenoacute;meno? Si fueran conscientes de que los caacute;rteles son compantilde;iacute;as, los encargados de aplicar la ley podriacute;an entender mejor su funcionamiento y dejariacute;an de gastar millones de doacute;lares en un esfuerzo inuacute;til por ganar la “guerra” contra este negocio global y altamente especializado. El intreacute;pido guiacute;a que conduciraacute; al lector por los caminos de una de las industrias maacute;s salvajes en el planeta se llama Tom Wainwright. A traveacute;s de los plantiacute;os andinos de cocaiacute;na, las prisiones de Centroameacute;rica, las tiendas de mota en Colorado o los sitios online de venta de drogas en la llamada Web Oscura (deep web), Wainwright brinda una mirada ineacute;dita y atrevida al comercio de drogas y sus 250 millones de consumidores. El elenco incluye a Bin Laden, el guiacute;a boliviano de la coca; al Viejo Lin, liacute;der de una pandilla en El Salvador; a Starboy, el millonario roquero neozelandeacute;s productor de “pastillas para fiestas”, asiacute; como a una amigable abuelita mexicana que cocina hot cakes de moras mientras planea un asesinato. Entre presidentes, policiacute;as y joacute;venes matones, se explican asuntos importantes como el sofisticado simbolismo de los tatuajes, por queacute; los grupos delincuenciales deciden competir o coludirse, y las razones por las que los caacute;rteles se preocupan de una manera sorprendente por la responsabilidad social corporativa. La criacute;tica ha opinado: “Uno de los argumentos maacute;s concisos y convincentes que he leiacute;do a favor de una reforma legal sobre las drogas” -The New York Times- “Wainwright es uno de los periodistas con maacute;s suerte despueacute;s de haber sobrevivido a su investigacioacute;n” -The Washington Times-

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